Angle: A Stylish Boutique in Shenzhen

Connecting Fashion with Life and Art

The project, named Angle, symbolizes "aspects and degrees" and represents a collection of individuals with sharp outlines. The designers at Shanchuk Design wanted to rebuild the relationship between customers, foot traffic, products, and displays. By doing so, they aimed to create a wonderful natural physical state within the space.

The design of Angle focuses on the quality of softness and strength, blocks of comfort and neatness, and curves of gentleness and delicateness. These elements bring changeable and interactive feelings and visions to customers with every movement.

The visual center of the entire space is the middle columns, which have been wrapped in stainless steel racks for display purposes. Fitting rooms with mirror block devices are located a few steps away, while the cashier area is presented in the form of an inlaid block. The stainless steel material envelops the entire volume, creating a warm and natural texture that conveys the attributes of high-end fashion.

The design specifications for Angle include a gross built area of 218 sqm. The main materials used in the project are stainless steel, wood, veneer, art paint, and tile. These materials come together to create a visually stunning and cohesive space.

Angle aims to provide customers with an immersive and interactive experience. The design team wanted all the people, creations, and the indoor space to come together as a unique picture, a beautiful verse, and a glorious symphony. Customers are encouraged to enter, move, and leave around the products, allowing them to feel the living style in Angle.

The design team faced various challenges throughout the project. They had to find ways to present a large number of curved design elements in actual technology. Additionally, they aimed to create a space that embraced the characteristics of women, providing warmth and comfort to female consumers. This approach was seen as "Psychological Design" by the team.

Angle was completed in October 2021 after starting in March of the same year. The project is located in OCT Park, Nanshan District, Shenzhen, China. The design team incorporated floor-to-ceiling windows to bring in natural light and designed an oval horizon ceiling light with adjustable brightness. Spotlights were also strategically placed to provide focused display lighting for the products.

The unique and innovative design of Angle has been recognized with the Bronze A' Design Award in the Interior Space, Retail, and Exhibition Design category in 2022. This award acknowledges the outstanding creativity and resourcefulness of the design, as well as its contribution to improving the quality of life.

Angle is a testament to the power of design in creating a harmonious and immersive space that connects fashion with life and art. With its unique features and attention to detail, Angle offers a truly exceptional shopping experience in Shenzhen.